AI search optimisation, also called GEO or AEO, is improving the public information about your business so AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews can describe and recommend you accurately. This is the ongoing implementation work; the AI Search Visibility Audit is the one-off baseline that comes first.
Thin service pages, conflicting listings and missing proof points increase the chance of omission or misrepresentation. We improve the sources models are likely to draw from, and help you prioritise fixes that also strengthen classic search and sales clarity.
Scope is tailored to your goals; typical deliverables include:
Results depend on your market, budget and starting point. These are the outcomes we typically work towards:
A practical process with clear checkpoints—not a black box.
Document current AI and web visibility for agreed queries.
Implement content and technical fixes on priority pages.
Add supporting pages or FAQs where gaps exist.
Re-test periodically—knowing answers will shift.
The audit is a defined diagnostic. Optimisation is ongoing implementation—we can start with the audit.
No. We influence public information quality; we do not guarantee mentions.
We use AI carefully as a research aid; published copy is human-reviewed.
SEO aims to rank your pages in search results. AI search optimisation aims to make your business understood and cited inside AI-generated answers. They share foundations, such as good content and technical health, and work best together.
AI systems update on different schedules, so changes can take weeks to months to appear. We re-test the agreed questions periodically and report what changed, without promising specific mentions.
Tell us about your business and what you want to achieve. We will suggest a sensible next step.
