Google Ads management is the ongoing work of planning, building and optimising paid campaigns on Google Search, Performance Max, Display and YouTube, including keywords, bids, ads, landing pages and conversion tracking. Incipyt manages accounts to lower your cost per qualified lead over time.
Broad keywords, weak negatives and slow landing pages burn budget. We tighten targeting and improve relevance step by step.
Scope is tailored to your goals; typical deliverables include:
Results depend on your market, budget and starting point. These are the outcomes we typically work towards:
A practical process with clear checkpoints—not a black box.
Review tracking, history and goals.
Launch or restructure campaigns.
Iterate on search terms, ads and pages.
Share what changed and why.
Depends on market and goals; we advise after understanding your economics—no universal minimum.
Commercial terms are agreed in your proposal; media typically remains your billing with Google.
No. We optimise toward targets but cannot guarantee platform prices.
Campaigns can start receiving traffic within days of launch. The first four to eight weeks are usually a learning period while we refine keywords, bids and ads.
Yes, where they suit your goals and you have reliable conversion tracking. We combine them with Search campaigns so you keep visibility into what drives results.
Tell us about your business and what you want to achieve. We will suggest a sensible next step.
